The importance of an innovative product design on customer behavior : development and validation of a scale
Year of publication: |
2015
|
---|---|
Authors: | Moon, Kakil ; Park, Jeongdoo ; Kim, Sangkyun |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 2, p. 224-232
|
Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovationsakzeptanz | Innovation adoption | Messung | Measurement |
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