Strengthening tourism SME brands
Year of publication: |
2004
|
---|---|
Authors: | Gnoth, Juergen |
Published in: |
Value creation in entrepreneurship and SMEs. - St. Gallen : KMU Verlag HSG, ISBN 3-906541-22-3. - 2004, p. [1-11]
|
Subject: | KMU | SME | Markenführung | Brand management | Tourismus | Tourism | Markenimage | Brand image | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing |
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