The importance of brand equity on purchasing consumer durables : an analysis of home air-conditioning systems
Victoria Seitz, Nabil Razzouk and David Michael Wells
| Year of publication: |
2010
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|---|---|
| Authors: | Seitz, Victoria ; Razzouk, Nabil Y. ; Wells, David Michael |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 236-242
|
| Subject: | Markenimage | Brand image | Kühlung | Cooling | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987470