The importance of electronic word-of-mouth on consumer perception of content marketing
Year of publication: |
2020
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Authors: | Hirschfelder, Benedikt ; Chigada, Joel Mugove |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 2, p. 184-198
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Subject: | content marketing | social media | electronic word-of-mout | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Content Management | Content management |
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