The importance of meeting price expectations : linking price to service quality
Year of publication: |
2010
|
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Authors: | Toncar, Mark F. ; Alon, Ilan ; Misati, Everlyne |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 4, p. 295-305
|
Subject: | Dienstleistungsqualität | Service quality | Bewertung | Evaluation | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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