The importance of non-linear relationships between attitude and behaviour in policy research
Year of publication: |
2007
|
---|---|
Authors: | Doorn, Jenny ; Verhoef, Peter ; Bijmolt, Tammo |
Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 30.2007, 2, p. 75-90
|
Publisher: |
Springer |
Subject: | Attitude extremity | Spline regression | Organic products | Loyalty programs | Privacy concerns |
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