The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Year of publication: |
2016
|
---|---|
Authors: | Hall, Kristina K. Lindsey ; Baker, Thomas L. ; Andrews, Martha C. ; Hunt, Tammy G. ; Rapp, Adam A. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 1, p. 23-41
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Produktqualität | Product quality | Verkaufsverhalten | Sales behaviour | Betriebsklima | Work climate | Verhalten in Organisationen | Organizational behaviour | Dienstleistung | Services | USA | United States |
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