The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
| Year of publication: |
2013
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|---|---|
| Authors: | Charmley, Ryan ; Garry, Tony ; Ballantine, Paul W |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 6 (16.6.), p. 458-472
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