The increasing dynamics between consumers, social groups and brands
Hans Ruediger Kaufmann; Sandra Maria Correia Loureiro; Gianpaolo Basile; Demetris Vrontis
Year of publication: |
2012
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Authors: | Kaufmann, Hans Ruediger ; Loureiro, Sandra Maria Correia ; Basile, Gianpaolo ; Vrontis, Demetris |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 15.2012, 4, p. 404-419
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