Brand emotional connection and loyalty
Year of publication: |
2012
|
---|---|
Authors: | Loureiro, Sandra Maria Correia ; Kaufmann, Hans Rüdiger ; Vrontis, Demetris |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 1, p. 13-27
|
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Emotion | Geschlecht | Gender |
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