The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
Year of publication: |
2008
|
---|---|
Authors: | Gaski, John |
Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 31.2008, 2, p. 195-216
|
Publisher: |
Springer |
Subject: | Construct validation | Consumer psychology | Consumer welfare | Macromarketing | Marketing and society |
Saved in:
Online Resource
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