The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
Year of publication: |
2008
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Authors: | Gaski, John F. |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 2303139. - Vol. 31.2008, 2, p. 195-216
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