The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
John F. Gaski
| Year of publication: |
2008
|
|---|---|
| Authors: | Gaski, John F. |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 31.2008, 2, p. 195-216
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Marktforschung | Market research | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003711419