The role of parasocial interaction and teleparticipation on teleshopping behaviour
Year of publication: |
2011
|
---|---|
Authors: | Currás-Pérez, Rafael ; Miquel-Romero, María José ; Ruiz Mafe, Carla ; Sanz Blas, Silvia |
Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 193-215
|
Subject: | Online-Handel | Online retailing | Mediennutzung | Media usage | Soziale Beziehungen | Social relations | Spanien | Spain |
-
Silberer, Günter, (2000)
-
Social commerce : is interpersonal trust formation similar between U.S.A. and Spain?
Qin, Li, (2021)
-
Cultural barriers to organizational social media adoption
Miller, Andrew, (2011)
- More ...
-
Bigné Alcañiz, J. Enrique, (2010)
-
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael, (2011)
-
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique, (2012)
- More ...