The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types
Yaqiong Zhang, Shifu Wang
Year of publication: |
2023
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Authors: | Zhang, Yaqiong ; Wang, Shifu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-13
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Subject: | Artificial intelligence | Product anthropomorphism | Consumer perception | Purchase intention | Brand evaluation | Künstliche Intelligenz | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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