The Influence of Destination and Transportation on Tourist Satisfaction and Its Impact on the Loyalty of the Tourists Visiting the North Sumatera Lake Toba
The aim of this research is to examine and find out the influence of destination, transportation and tourist satisfaction on the loyalty of the tourists visiting Lake Toba both partially and simultaneously. The population in this research is all the tourists who visit Lake Toba in 2015, and the number of samples set 10 X indicator (10 X 25) = 250. The data is collected through interview, questionnaire, and documentation study; the variables are studied using a 5-score likert scale. The questionnaire is tested first using validity test and reliability test; the data processing uses the IBM software SPSS statistic 23 and it is analyzed using multiregression and path analysis.The results found in the hypothetical test of this research are as follows: partially and simultaneously, destination, transportation and tourist satisfaction significantly influence the loyalty of the tourists visiting Lake Toba. Tourist satisfaction is the variable that mediates the relationship between destination variable and transportation variable in the loyalty of the tourists visiting Lake Toba
Year of publication: |
2019
|
---|---|
Authors: | Panjaitan, Ferry |
Other Persons: | Simarmata, Juliater (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism | Beziehungsmarketing | Relationship marketing | Internationaler Tourismus | International tourism |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource (4 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Advances in Economics, Business and Management Research, volume 28, 2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt Volltext nicht verfügbar |
Classification: | z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012864359
Saved in favorites
Similar items by subject
-
Effects of Tourist Satisfaction : Influence on the Touristic Flows (Case Russia-Bulgaria)
Filosofova, Tatiana, (2018)
-
Chairani, Fani, (2020)
-
Robustin, Tri Palupi, (2019)
- More ...
Similar items by person