The influence of market and product knowledge resource embeddedness on the international mergers of advertising agencies: The case-study approach
| Year of publication: |
2008
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|---|---|
| Authors: | Huang, Tai-Yuan ; Hu, Jer-San ; Chen, Kuo-Chia |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 17.2008, 5, p. 587-599
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