The influence of market and product knowledge resource embeddedness on the international mergers of advertising agencies: the case-study approach
Year of publication: |
2008
|
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Authors: | Huang, Tai-yuan ; Hu, Jer-san ; Chen, Kuo-chia |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 17.2008, 5, p. 587-599
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Subject: | Werbewirtschaft | Advertising industry | Multinationales Unternehmen | Transnational corporation | Japanisch | Japanese | Internationaler Markteintritt | International market entry | Übernahme | Takeover | Taiwan |
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