Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Year of publication: |
October-December 2018
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Authors: | Mohanty, Nilamadhab ; Biswas, Saswata Narayan ; Mishra, Debiprasad ; Modi, Pratik |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 4, p. 280-297
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Subject: | Behavior change communication | fluorosis mitigation | message framing | risk perceptions | Prospect Theory | Prospect theory | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Risikopräferenz | Risk attitude | Social Marketing | Social marketing |
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