The influence of after sales services on marketing performance in the retail sector in Botswana
Year of publication: |
2020
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Authors: | Chiguvi, Douglas |
Published in: |
Dutch journal of finance and management. - [London] : Modestum, ISSN 2542-4750, ZDB-ID 2908820-3. - Vol. 4.2020, 1/60, p. 1-8
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Subject: | after sales services | customer satisfaction | customer loyalty | customer retention | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Botsuana | Botswana | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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