The Influence of Brand Associations on Brand Preference and Purchase Intention: An Asian Perspective on Brand Associations
| Year of publication: |
2001
|
|---|---|
| Authors: | O'Cass, Aron ; Lim, Kenny |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 14.2001, 2-3, p. 41-72
|