Toward Understanding the Young Consumer's Brand Associations and Ethnocentrism in the Lion's Port
| Year of publication: |
2002
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|---|---|
| Authors: | O'Cass, Aron ; Lim, Kenny |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 19.2002, 9, p. 759-776
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