The influence of brand experience and service quality on customer engagement
Year of publication: |
2019
|
---|---|
Authors: | Prentice, Catherine ; Wang, Xuequn ; Loureiro, Sandra Maria Correia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 50-59
|
Subject: | Branding | Service quality | Customer engagement | Airlines | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Fluggesellschaft | Airline |
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