The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Year of publication: |
2007
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Authors: | Cretu, Anca E. ; Brodie, Roderick J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 2, p. 230-240
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