The influence of brand image on purchase behaviour through brand trust
Year of publication: |
2015
|
---|---|
Authors: | Fianto, Achmad Yanu Alif ; Hadiwidjojo, Djumilah ; Aisjah, Siti ; Solimun |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2015, 1, p. 31-49
|
Subject: | Brand image | Brand trust | Purchase behavior | Vertrauen | Confidence | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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