The influence of brand personality evidence from India
Year of publication: |
2011
|
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Authors: | Trott, Sangeeta |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 5.2011, 3, p. 79-83
|
Subject: | Indien | India | Markenimage | Brand image | Markenführung | Brand management |
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