The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
Leslie de Chernatony
| Year of publication: |
1991
|
|---|---|
| Authors: | De Chernatony, Leslie |
| Publisher: |
London |
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image | Preismanagement | Pricing strategy | Wahrnehmung | Perception |
| Extent: | I, 32 S |
|---|---|
| Series: | Working paper series / The City University Business School. - London, ISSN 0140-1041, ZDB-ID 2831992-8. - Vol. 111 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000131921