The influence of children on purchases: The development of measures for gender role orientation and shopping savvy
Year of publication: |
2005
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Authors: | Tinson, Julie ; Nancarrow, Clive |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 47.2005, 1, p. 5-28
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