The influence of CSR on purchasing behaviour in Peru and Spain
Year of publication: |
2012
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Authors: | Marquina, Percy ; Morales, Carlos E. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 3, p. 299-312
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Kaufmotiv | Consumer motivation | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Vergleich | Comparison | Peru | Spanien | Spain |
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