The influence of customer loyalty on small island economies : an empirical and exploratory study
Year of publication: |
Oktober 2016
|
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Authors: | Ozuem, Wilson ; Thomas, Tara ; Lancaster, Geoffrey |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 6, p. 447-469
|
Subject: | small island | customer loyalty | business to business (B2B) | telecommunications | hospitality industry | Beziehungsmarketing | Relationship marketing | Insel | Island | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Gastgewerbe | Hospitality industry | Kleinstaat | Small country |
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