The Influence of Customer Satisfaction Towards Positive Word-of-Mouth in Hospitality Industry
Year of publication: |
2016
|
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Authors: | Zainol, Noorliza ; Ahmad Rozali, Abdul ; Fadhlina ; Akhir, Irina ; Nordin, Nurul Amani |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Gastgewerbe | Hospitality industry | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Krankenhaus | Hospital | Hotellerie | Hotel industry |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 11, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2713613 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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