The influence of dynamic pricing on consumer trust, value, and loyalty relationships in theme parks
Ady Milman and Asli D.A. Tasci
| Year of publication: |
2023
|
|---|---|
| Authors: | Milman, Ady ; Tasci, Asli DA |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 3, p. 386-408
|
| Subject: | brand loyalty | consumer trust | consumer value | Dynamic pricing | theme parks | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Freizeitwirtschaft | Leisure industries | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221095583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293861