When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Year of publication: |
March 2016
|
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Authors: | Yin, Dezhi ; Mitra, Sabyasachi ; Zhang, Han |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 1, p. 131-144
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Subject: | positive-negative asymmetry | negativity effect | positivity effect | confirmation bias | confidence in beliefs | metacognition | online word of mouth | product review | review rating | review helpfulness | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Systematischer Fehler | Bias | Social Web | Social web | Produktqualität | Product quality |
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