The influence of enjoyment factor toward the acceptance of social commerce
Year of publication: |
April-June 2018
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Authors: | Momani, Alaa M. ; Yafooz, Wael M. ; Jamous, Mamoun M. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 2, p. 76-86
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Subject: | Behavioral Intentions | Enjoyment | Jordan | Social Commerce | Technology Acceptance | Usage Behavior | UTAUT | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Jordanien | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes |
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