The influence of eWOM credibility on visit intention : an integrative moderated mediation model
Lamia Nechoud, Faouzi Ghidouche, Hugues Seraphin
| Year of publication: |
2021
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|---|---|
| Authors: | Nechoud, Lamia ; Ghidouche, Faouzi ; Séraphin, Hugues |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 7.2021, 1, p. 54-63
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| Subject: | perceived credibility | eWOM susceptibility | perceived usefulness | intention to visit | destination image | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.4521314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506907