The role of fundamental motivations in willingness-to-pay online
Year of publication: |
2020
|
---|---|
Authors: | Salonen, Ville ; Munnukka, Juha ; Karjaluoto, Heikki |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-8
|
Subject: | Fundamental motives framework | Moderation analysis | Motivation-preference link | Preference matching | Willingness-to-pay |
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