The influence of gender and self-monitoring on the products consumers choose for joint consumption
Linyun W. Yang, Tanya L. Chartrand, Gavan J. Fitzsimons
| Year of publication: |
2015
|
|---|---|
| Authors: | Tang, Linyun W. ; Chartrand, Tanya L. ; Fitzsimons, Gavan J. ; Cornelißen, Markus |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 398-407
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| Subject: | Impression management | Self-monitoring | Joint consumption | Gender | Konsumentenverhalten | Consumer behaviour | Geschlecht | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428884