The effects of incidental brand exposure on consumption
Year of publication: |
2008
|
---|---|
Authors: | Ferraro, Rosellina ; Chartrand, Tanya L. ; Fitzsimons, Gavan J. |
Published in: |
Handbook on brand and experience management. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-007-9. - 2008, p. 163-173
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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