The meaning and uses of cause-related marketing
Year of publication: |
2015
|
---|---|
Authors: | Ikiebey, Godson ; Omovbude, Rita ; Shogbanmu, Segun ; Otubanjo, Olutayo |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 3, p. 383-401
|
Subject: | Cause-related advertising (CRA) | Cause-Related Marketing (CRM) | Corporate social responsibility (CSR) | Sustainability | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Cause-related marketing | Nachhaltige Entwicklung | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Nachhaltigkeit | Werbung | Advertising |
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