The influence of innovative organizational culture on marketing strategy formulation and results
Year of publication: |
2013
|
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Authors: | Machado Toaldo, Ana Maria ; Didonet, Simone Regina ; Luce, Fernando Bins |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 14.2014, 3/4, p. 251-269
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Subject: | innovative culture | marketing strategy process | organizational performance | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Innovation | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
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