The influence of key factors of visual merchandising on impulsive buying
Jelena Franjković, Marta Botkuljak, Davor Dujak
| Year of publication: |
2022
|
|---|---|
| Authors: | Franjković, Jelena ; Botkuljak, Marta ; Dujak, Davor |
| Published in: |
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki. - Poznan : Wyzsza Szkola Logistyki, ISSN 1734-459X, ZDB-ID 2212048-8. - Vol. 18.2022, 3, Art.-No. 4, p. 297-307
|
| Subject: | grocery retailing | visual merchandising | impulsive buying | secondary exhibitions | price promotional labels | store atmosphere | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17270/J.LOG.2022.732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013450697