The influence of knowledge flows on market entry strategies and coordination in service MNCs
Year of publication: |
2010
|
---|---|
Authors: | Morschett, Dirk ; Schramm-Klein, Hanna |
Published in: |
Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften. - Wiesbaden : Gabler, ISBN 978-3-8349-2598-5. - 2010, p. 1-25
|
Subject: | Dienstleistungssektor | Service industry | Multinationales Unternehmen | Transnational corporation | Unternehmensnetzwerk | Business network | Internationaler Markteintritt | International market entry | Wissenstransfer | Knowledge transfer |
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