Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Year of publication: |
2023
|
---|---|
Authors: | Abu Farha, Allam K. ; Al-Kwifi, Osama Sam ; Sakka, Georgia ; Nguyen Van Phuong ; Ahmed, Zafar U. |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 774-797
|
Subject: | Co-creation | Open innovation | Servitization | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Open Innovation | Produktentwicklung | New product development | Leistungsbündel | Bundling strategy |
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