The influence of market orientation on new product success
Year of publication: |
2012
|
---|---|
Authors: | Kam Sing Wong, Stanley ; Tong, Canon |
Published in: |
European Journal of Innovation Management. - Emerald Group Publishing Limited, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 15.2012, 1, p. 99-121
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer orientation | Competitor orientation | Market orientation | Research and development | New product development | New product success |
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