The influence of national culture on the attitude towards mobile recommender systems
Year of publication: |
2014
|
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Authors: | Choi, Jaewon ; Lee, Hong Joo ; Sajjad, Farhana ; Lee, Habin |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 86.2014, p. 65-79
|
Subject: | Mobile recommender system | Theory of reasoned action | User attitude | Cross-cultural research | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Mobilkommunikation | Mobile communications | Meinung | Opinion |
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