The influence of social presence on customer intention to reuse online recommender systems : the roles of personalization and product type
Jaewon Choi, Hong Joo Lee, and Yong Cheol Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Choi, Jaewon ; Lee, Hong Joo ; Kim, Yong-cheol |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 16.2011/12, 1, p. 129-153
|
| Subject: | Online-Handel | Online retailing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384790