The influence of personality trait and demographics on financial decision making among Generation Y
Year of publication: |
2013
|
---|---|
Authors: | Nga, Joyce K. H. ; Leong Ken Yien |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 3, p. 230-243
|
Subject: | Business education | Generation Y | Financial planning | Consumer behaviour | Decision making | Students | Malaysia | Konsumentenverhalten | Studierende | Persönlichkeitspsychologie | Personality psychology | Entscheidung | Decision |
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