The influence of plural organizational forms on beliefs and outcomes related to new product adoption
Year of publication: |
2015
|
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Authors: | Ritchie, William J. ; Young, George ; Shahzad, Ali M. ; Kolodinsky, Robert W. ; Melnyk, Steven A. |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 7, p. 1619-1641
|
Subject: | Plural organizational forms | Social responsibility | New product adoption | Ownership sturcture | Social innovation | Innovation | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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