The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Year of publication: |
2013
|
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Authors: | Al-Kwifi, Sam O. ; McNaughton, Rod B. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 5, p. 421-431
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Medizintechnik | Medical technology | Wechselverhalten | Switching behaviour | Medizinprodukteindustrie | Medical device industry | 1995-2008 |
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