The influence of product innovation messages on the intention to purchase incumbent products
Year of publication: |
2021
|
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Authors: | Lee, Kyootai ; Shim, Eugene ; Kim, Jiyeon ; Nam, Hyunjeong |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 6.2021, 3, p. 154-166
|
Subject: | Regulatory focus | Regulatory fit | Framing effects | Technological advancement | Price drop | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | Innovation | Produktentwicklung | New product development |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2021.01.003 [DOI] hdl:10419/260961 [Handle] |
Classification: | C90 - Design of Experiments. General ; M31 - Marketing ; M37 - Advertising ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: | ECONIS - Online Catalogue of the ZBW |
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